Thankfully, many companies offer a taste of what’s to come by releasing some ads early or offering teasers leading up to the main spot that will appear on the broadcast unfoldin ...

Consumers are budgeting roughly $200 on gifts for the holiday, per NRF, while the beauty brand is increasing prices on select ...

Nike Inc. is advancing a significant corporate overhaul, marked by new leadership appointments in key international markets ...

Budweiser is the reigning champion of Ad Meter and the undisputed champion of Super Bowl commercials. The brand has won Ad ...

An average worker at the foreign factories that make Nike’s goods earns 1.9 times the local minimum wage, the company says.

College football is a money-making boon right now so there will be no shortage of companies looking to buy real estate on ...

Neuroscience supports the idea that shoes can change sensory input, posture and movement. It does not support claims that footwear can reliably improve concentration or attention for the general ...

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TV commercials were my childhood TikTok before any of us were using terms like “short-form video.” But like most creative ...

Imagine partnering with a famous influencer for your new product, only to see lukewarm sales. What went wrong? In many cases, the issue isn’t the influencer’s popularity – it’s the audience. The ...

Nike (NKE) faces a tough turnaround: wholesale shows gains, but tariffs, weak China demand, and margin pressure persist. Read ...

A strategic look at allocating paid media budgets across the funnel, with evidence-backed models and practical guidance for ...