In this episode of Marketing Vanguard, host Jenny Rooney sits down with Lisa McKnight, EVP and chief brand officer at Mattel, ...

Mattel and OpenAI intend to make artificial intelligence part of children’s playtime with a partnership between the Barbie-maker and the tech group behind ChatGPT.

After Mattel and OpenAI announced a partnership that would result in an AI product marketed to kids, a consumer rights advocacy group is warning that the collaboration may endanger children.

Mattel shares rose 1.8% to $19.59 earlier Thursday, before edging down to $19.30 in after-hours trading. Mattel and OpenAI did not respond to a request for comment from Business Insider.

Mattel has announced a partnership with artificial intelligence firm OpenAI to develop a new range of AI-integrated toys and games, with its first product expected to debut later this year. (REUTERS) ...

Toy giant Mattel has struck a strategic partnership with Sam Altman’s OpenAI that will see artificial intelligence-powered products help develop and launch fan experiences based on iconic toy ...

Mattel MAT.O has teamed up with OpenAI to develop toys and games with artificial intelligence, and expects to launch its first AI-powered product later this year, the Barbie-maker said on Thursday.

Barbie-maker Mattel and OpenAI have teamed up to bring generative AI to the toy-making and ever-expanding pipeline of IP repackaging. This partnership marks new territory for OpenAI, which has ...

Mattel partners with Sam Altman's OpenAI to bring AI-powered products Mattel and OpenAI: As part of the partnership, Mattel will also use tools like ChatGPT Enterprise to boost creativity and ...

Mattel is collaborating with OpenAI to create AI-powered toys and games, aiming to revitalize its business amid declining toy demand. The partnership will integrate OpenAI's advanced tools ...

Mattel Partners With OpenAI to Make AI-Powered Toys, Experiences Published: June 12, 2025, 9:28 a.m. ET Share Resize ...

OpenAI has entered into a partnership with Mattel Inc to integrate generative-AI capabilities into the toymaker’s portfolio and digital experiences, the companies said on Friday. Under the ...