Jason Gyamfi did it first. In early November, the 21-year-old TikTok creator posted a video of himself and a friend sipping matchas from the VC-funded coffee chain Blank Street and wearing navy ...

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Gen Z men are adopting a new trend known as the "quarter zip movement." The trend was popularized by content creator Jason Gyamfi in early November. More than a fashion choice, the movement embraces a ...

It’s long been the uniform of management consultants and finance bros, but now the humble quarter zip is being embraced by a rather unexpected demographic. Over the past few weeks, FYPs have become ...

NEW YORK (WABC) -- A fashion movement is sweeping social media, and it is all about trading sweatpants for sweaters. It started with one viral TikTok video from Jason Gyamfi and Richard Minor from the ...

The quarter-zip movement is dominating Gen Z culture, and its adopters say the style statement goes far beyond just fashion. The quarter zip is a type of sweater that has a zipper going just a quarter ...

How one of the stodgiest garments in the Western wardrobe caught on with the Nike Tech crowd. By Sandra E. Garcia Two weeks ago, Jason Gyamfi pulled on a sweater, held out his arm and declared a major ...

Somebody check on Central Cee. The quarter zip has taken over. For years, the layering piece was associated with a WASP-y wardrobe. You may see it in the wild on a finance bro, customized with the ...

Viewers watched the change unfold through skits, outfit checks, and self-described YG (Young Gentleman) videos that mixed humor with genuine pride in their appearances. Although the trend started as a ...

A devastating explosion at an illegal firecracker factory in Sarai Barai village, Barabanki, claimed two lives and critically injured two others on Thursday. The blast ignited a fire that spread to ...

British YouTuber Sam Pepper has acknowledged that he injured a young girl while shooting firecrackers during Diwali celebrations in New Delhi. The 36-year-old content creator was seen in a viral video ...