The global superstar's campaign was shot by legendary photographer Mario Sorrenti in his homeland: "Getting to shoot it in Puerto Rico made it that much more special and genuine." ...

Now, the Puerto Rican prince has capitalized on his eye-catching looks by teaming up with Adidas for a new sneaker.

The Puerto Rican superstar reworked songs like “LA MuDANZA," “KLOuFRENS,” and “LO QUE LE PASÓ A HAWAii” on NPR's Tiny Desk.