The National Basketball Association is launching a new “signature audio identity” that will serve as a connective tissue ...

Opinion: Taylor Swift's application to trademark certain phrases underscores that sound marks can serve as part of a broader, ...

Taylor Swift has filed a trademark application covering her voice and stage image. It includes a photo of her performing in ...

In recent months, celebrities such as Taylor Swift, Matthew McConaughey and Jeremy Clarkson have turned to trademark law to protect aspects of their identity associated with their brands. It’s a ...

As AI makes astonishing advances, celebs like Matthew McConaughey and Taylor Swift are getting trademarks on their image and likeness. Will the legal strategy help protect them?

In case you've faced some hurdles solving the clue, Word claimed as a sound trademark by 20th Century Studios, we've got the answer for you. Crossword puzzles offer a fantastic opportunity to engage ...

NEW YORK (AP) — Taylor Swift filed three new trademark applications with the U.S. Patent & Trademark Office, a move one legal expert theorizes it is to protect her voice and image from potential ...