Never ending GRWM with a flawless makeup tutorial, sharing step-by-step techniques, product layering, and tips for a smooth, ...

Manushi Chhillar shared a video on her YouTube channel where she recreated her Miss World 2017 finale makeup. The tutorial ...

Makeup artist Mary Phillips breaks down the secrets behind the beauty look that's beloved by Kendall Jenner and Hailey Bieber.

A great mascara adds that extra “oomph” to any makeup routine. It wakes tired eyes, lengthens and lifts lashes and adds volume and flair to your gaze. But mascara can have the opposite effect on ...

In her in-depth video tutorial, Hughes points out the “white halo” her “double lip line” naturally creates around her mouth, ...

All products featured on Allure are independently selected by Allure editors. However, when you buy something through our retail links, Condé Nast may earn an affiliate commission. There was really no ...

As someone with hooded eyes, I learnt very early on that my lids require a specific type of makeup application to look their very best. So although I firmly believe there are no rules when it comes to ...

A bit of dour, though not surprising, news: The ageing process isn’t always kind to eyelashes. But as lashes become shorter, thinner, and more sparse over time, the best mascara for older women steps ...

In one of her reels, she talked about her favourite and simple makeup hacks. Here are six of her most-loved hacks, curated for HT Shop Now Makeup Mantra, and how you can replicate them at home. 1.

Learn how to apply eyeshadow and lashes over lash extensions in this fun tutorial! Using the LimeCrime Venus Palette, I show ...