Big 12 commissioner Brett Yormark is bullish on his conference. But if it doesn't get more than one football team in the playoff, trouble could brewing.

As the sport heads into a new frontier with revenue sharing, TCU head coach Sonny Dykes wants to clean up college football. Theoretically, the new era of rev share should level the playing field among the Power Four conferences with most teams allocating between $15 to $16 million of their revenue share pool to football.

A year after media members who cover the Big 12 badly missed the mark with their preseason predictions by picking Utah (5-7, 2-7 Big 12) to win the conference and Arizona State (11-3, 7-2 Big 12) to finish last, it seemed like everyone was lining up to dunk on the merits of July rankings.

The expected expansion of WWE’s partnership with the collegiate athletic conference is officially here, starting with the season opener in Dublin.

During his annual address at Big 12 media days, commissioner Brett Yormark said he expects multiple teams from the conference in the College Football Playoff.

Arizona State quarterback Sam Leavitt (10) and Arizona State head coach Kenny Dillingham walk off the field after Texas won 39-31 in double overtime in the Chick-fil-A Peach Bowl in Atlanta on Jan. 1, 2025. / Michael Chow/The Republic / USA TODAY NETWORK via Imagn Images

Big 12 football media days 2025 continued Tuesday with Oklahoma State coach Mike Gundy and Colorado coach Deion Sanders speaking at The Star.

Lee Hunter, who spent three seasons with the Knights, had a reunion with his former teammates at this week’s Big 12 Media Days.