When shares of Cracker Barrel fell as much as 15% Thursday in a backlash over the restaurant chain’s logo change, it may have ...

The restaurant chain wants to revive sales with a new look and food offerings, but many are upset that nostalgia isn't on the ...

After Cracker Barrel announced it would be updating its restaurant and logo, the chain saw an almost $10 drop in stock in one ...

Cracker Barrel stock plunged almost 15% on Thursday after the company released a new logo that removes its long-time image of a man leaning against a barrel.

Customer backlash drove Cracker Barrel's worst five-day stock decline since February following a logo redesign and sweeping ...

Cracker Barrel experienced an almost $10 decrease in stock in one day after announcing it would be updating its restaurant ...

Erik Russell, a former Cracker Barrel employee who now works as a brand designer, said the company committed "one of the ...

Cracker Barrel’s stock plummeted $94 million on Thursday after the country staple restaurant announced an unexpected rebrand ...

Cracker Barrel has changed its logo, and inadvertently found itself in the midst of the culture war—here’s the rebrand ...

Cracker Barrel said its new logo is aimed at creating "an enhanced brand look." Some customers aren't happy. What do you ...

Fans have speculated that Uncle Herschel is Herschel McCartney, the uncle of Cracker Barrel founder Dan Evins. McCartney was ...

Cracker Barrel’s modern makeover doesn’t stop with redoing its restaurants. It’s dropping the barrel and the man from its ...