Cracker Barrel badly misread its own customer base — and our culturally sensitive times — in trying to spruce up its image, ...

Cracker Barrel has been in the news lately, and not in the best way, after the company announced it would be changing its ...

An ongoing attempt by Cracker Barrel Old Country Store to revamp its brand triggered a backlash and unleashed a selloff that ...

The 55-year-old restaurant and retail store chain, based in Lebanon, Tennessee, revealed its new logo, menu, and diner decor ...

Cracker Barrel planned to celebrate a fall menu and logo makeover with a festive country music concert in New York City, but ...

After Cracker Barrel announced it would be updating its restaurant and logo, the chain saw an almost $10 drop in stock in one ...

Cracker Barrel has offered a "promise" to its guests following immense criticisms over its new logo and design. Here's what the company is saying.

Cracker Barrel has been in the news lately, and not in the best way, after the company announced it would be changing its ...

If the last few days have shown us anything, it’s how deeply people care about Cracker Barrel. We’re truly grateful for your ...

Cracker Barrel’s $700M logo overhaul sparks customer backlash and stock drop, raising questions on rebranding strategy.

In its statement, the chain pledged to keep customer favorites and traditions alive, even as it experiments with a new look.