On August 25, the company issued a statement to fans.

The burger chain’s account on the social media site X has been among the loudest critics of the family-dining chain’s rebrand ...

Cracker Barrel lost over $100 million in market value after backlash to its new modern logo and interior design. The rebrand was led by new CMO Sarah Moore, who joined in July from MGM Resorts.

When shares of Cracker Barrel fell as much as 15% Thursday in a backlash over the restaurant chain’s logo change, it may have ...

Arthur MacWaters claimed he allegedly worked on Cracker Barrel’s rebranding team and they fired reportedly him ...

According to the latest financial reports, two of the three largest shareholders of Cracker Barrel stock are Blackrock, Inc.

Fox News host Rachel Campos-Duffy argued that President Donald Trump should send federal troops to crack down on Chicago by comparing the city to Cracker Barrel's new controversial logo that some ...

The restaurant chain wants to revive sales with a new look and food offerings, but many are upset that nostalgia isn't on the ...

She has held this position since November of 2023 according to her LinkedIn profile. This week, social media has widely blamed Masino for changing the décor and logo of Cracker Barrel. If she is in ...

Cracker Barrel has changed its logo, and inadvertently found itself in the midst of the culture war—here’s the rebrand ...

Cracker Barrel is marching forward with an ongoing makeover. And to the dismay of some fans, the chain’s new logo now ditches ...

Cracker Barrel's stock faces challenges amid rebranding efforts. Early sales progress shows promise, but uncertainties remain ...