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Cracker Barrel shed almost $100 million in market value Thursday after its stock plunged following the release of a new logo.
Cracker Barrel is saying goodbye to its iconic logo and has introduced an "enhanced brand look and feel." What customers are ...
When people love a brand, they don’t always like change,’ a branding expert says, after the change sparks more than 558,000 ...
The restaurant chain got its start in 1969 as a roadside stop for sit-down meals. It's since expanded to over 400 locations.
Cracker Barrel’s stock plummeted $94 million on Thursday after the country staple restaurant announced an unexpected rebrand ...
Cracker Barrel said its new logo is aimed at creating "an enhanced brand look and feel." Some customers aren't happy.
The logo change accompanies the launch of Cracker Barrel's fall campaign, "All the More," which features a partnership with ...
Cracker Barrel’s modern makeover doesn’t stop with redoing its restaurants. It’s dropping the barrel and the man from its ...
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Cracker Barrel dismisses critics as 'vocal minority' while rival restaurant adds to backlash
Social media users slam Cracker Barrel's logo redesign as "horrible" and "generic" while the company defends its rebranding ...
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