Pop-Tarts will also be sending a new flavor to the toaster at the end of this season's bowl game. Wild Berry, Hot Fudge ...

Week 13 of the 2024 college football season has arrived. Alabama vs. Oklahoma is among the marquee matchups. Check out how to ...

Bill Connelly puts the Seminoles' free fall in perspective and looks at other teams that have had similar drop-offs.

Two new commercials under the brand’s long-running holiday campaign see it continuing to focus on striking a balance between ...

🚨𝐁𝐑𝐄𝐀𝐊𝐈𝐍𝐆 𝐍𝐄𝐖𝐒🚨 Our Edible Mascot is back with a Crazy Good twist! 🎉 This year, three flavors—Wild Berry, Hot ...

Like sports mascots that can actually be eaten? You're in luck. The Pop-Tarts Bowl is using this year's game to bring back a discontinued flavor.

The Pop-Tarts Bowl will be returning in 2024 and is set to feature a celebration similar to the viral aftermath of the 2023 game. Three new edible ...

The Pop-Tarts Bowl's edible frosted strawberry mascot made headlines with its antics during and after last season's edition ...

The playful campaign introduces three frosted contenders, including a mystery flavor, to amp up college football season.

🚨𝐁𝐑𝐄𝐀𝐊𝐈𝐍𝐆 𝐍𝐄𝐖𝐒🚨 Our Edible Mascot is back with a Crazy Good twist! 🎉 This year, three flavors—Wild Berry, Hot ...

The Pop-Tarts Bowl debuted with a bang last season with the "edible" mascot that emerged as the highlight of the game after being gleefully lowered into a ...

The game and second Pop-Tarts sacrifice will take place on Dec. 28 at Camping World Stadium in Orlando between teams from the ...