HBO Max is back. The Hollywood Reporter reported on Tuesday that Warner Bros. Discovery would officially rebrand its Max streaming service to HBO Max on Wednesday, per a source familiar with the matter — and that change over is now live.

It's sad when a family-friendly channel goes away. But in this case, there's a long story behind this shocking move. In 2022, Warner Media and Discovery, Inc. merged to become a massive multinational media and entertainment company known as Warner Bros.

Streaming service Max has officially changed its name to HBO Max once more. What does that mean for the average viewer?

Max is returning to its former name — HBO Max — beginning immediately. Users of the streaming service, which is owned by CNN’s parent company Warner Bros. Discovery, will see the new-ish name roll out Wednesday, the company announced .

The Max era is over. After a much-criticized name change in 2023, the Max streaming service is officially returning to its original name of HBO Max. If that sounds a little confusing, here's what happened.

Confused about the difference between HBO and HBO Max? This guide breaks down the differences between the two.

The name's return was first announced during Warner Bros. Discovery's upfront presentation to advertisers in May.

Warner Bros. Discovery has settled on a date to reskin the Max streamer back to HBO Max: Early this Wednesday morning, according to streamer insiders. The flip won’t happen simultaneously, but customers will see “HBO Max” on the apps that formerly said “Max” across the streamer’s territories on July 9.

Sing Sing is a subtle and impactful prison drama starring Colman Domingo -- who earned a 2025 best actor Oscar nomination for his role -- and formerly incarcerated actors. Domingo plays Divine G, who acts in a theater group while imprisoned at Sing Sing Correctional Facility. The film will surprise and uplift you.