Naismith Memorial Basketball Hall of Famer and Seven-Time NBA All-Star Begins Role This Fall when the NBA Returns to NBC and Debuts on Peacock ...

In the latest move, NBC Sports announced that it will use an AI-generated voice of former narrator Jim Fagan, who died in 2017 at the age of 72, for its NBA coverage and promotion when its new 11-year ...

The Athletic reports that NBC’s NBA coverage will be using the fake voice of a dead person on their broadcasts. They described it as follows: “During the 1990s, Jim Fagan’s voice narrated ...

Ahead of its rights deal beginning at the onset of the next NBA season, NBC announced the return of legendary — and deceased — announcer Jim Fagan. The famed narrator died in 2017.

The NBA will bring back the voice of late announcer Jim Fagan, with the help of artificial intelligence, in an effort to boost enthusiasm for the game. Fagan died in 2017. “Through a partnership with ...

The network plans to revive the iconic voice of Jim Fagan, a beloved sports commentator, enhancing the viewing experience for fans of the game.

NBC announced this week that it will use AI to recreate the voice of Jim Fagan, the voiceover artist whose narrations on NBA on NBC segments became an integral part of the broadcast in the 1990s ...

NBA Fans are not happy about NBC using AI to recreate the voice of deceased promo announcer Jim Fagan for the league's coverage.

Jim Fagan was the narrator for NBA on NBC from 1990-2002, and his family agreed to a partnership with the network to use his voice.