LOS ANGELES — Many people remember the late Jim Fagan as the rugged voice that proudly informed 1990s and early-2000s basketball fans that they were watching the NBA on NBC.

The late Jim Fagan, who was the iconic voice of “NBA on NBC” during its initial run from 1990-2002, will be heard once again thanks to artificial intelligence. Charles Wenzelberg/New York Post.

Jim Fagan was the narrator for NBA on NBC from 1990-2002, and his family agreed to a partnership with the network to use his voice.

The late Jim Fagan's iconic voice defined National Basketball Association (NBA) promos throughout the 1990s and early 2000s — and now, NBC is bringing that voice back from the dead. In a press ...

NBC announced Tuesday it will recreate the voice of former NBA announcer Jim Fagan, who died in 2017, using AI generation tools for "select title sequences, show opens, and promos for its upcoming ...

In the latest move, NBC Sports announced that it will use an AI-generated voice of former narrator Jim Fagan, who died in 2017 at the age of 72, for its NBA coverage and promotion when its new 11 ...

The legendary NBA on NBC narrator passed in 2017, but he'll still be a part of NBC's new basketball coverage. Late NBA on NBC Icon Jim Fagan Will Return Through AI-Generated Voice for 2025 Season ...

Jim Fagan was the narrator for NBA on NBC from 1990-2002, and his family agreed to a partnership with the network to use his voice. NBC will use AI voice of Jim Fagan, who died in 2017, when NBA ...

Jim Fagan's iconic voice defined NBA promos throughout the 1990s and early 2000s — and now, NBC is bringing that voice back from the dead.