In the summer of 1991, a scuba diver named George Moon was combing the depths of Lake Pleasant in Erie County, Pa. When he ...

CLEVELAND, Ohio — Minor league baseball has always been the laboratory for sports marketing creativity, but the Erie Sea ...

The Tigers' Double-A team, the Erie SeaWolves, won John Oliver's competition to rebrand and now have a new alt identity as ...

The Detroit Tigers' Double-A Erie SeaWolves will be renamed the Erie Moon Mammoths after being picked by John Oliver of HBO’s ...

Pre-order jerseys, hats and more cool Moon Mammoths merch!

The Erie SeaWolves have a new alternate identity, thanks to the help of HBO’s "Last Week Tonight with John Oliver." After ...

Ticket prices for the Erie SeaWolves’ game, where they’ll be debuting as the Moon Mammoths, have already reached well over ...

John Oliver and the "Last Week Tonight" crew will temporarily rebrand the Erie Seawolves as the Erie Moon Mammoths on July 19 ...

The Erie SeaWolves are receiving a new name -- at least for certain games later this season. The team is being rebranded as ...

HBO’s John Oliver, the host of Last Week Tonight, recently put out an offer to Minor League Baseball teams across the country ...

The Erie SeaWolves have a new alternate identity. The team will rebrand as the “Moon Mammoths” for their home game against ...

The Erie SeaWolves are getting a makeover courtesy of comedian John Oliver. The "Last Week Tonight" host issued a pitch to ...