After Cracker Barrel announced it would be updating its restaurant and logo, the chain saw an almost $10 drop in stock in one ...

The stock of Cracker Barrel Old Country Store, Inc , tanked in the wake of its new logo redesign, which has prompted ...

CEO Julie Felss Masino defends Cracker Barrel's controversial rebranding efforts amid widespread social media criticism ...

“Cracker Barrel is nostalgia for many, especially customers in the South and Midwest who feel ownership and pride over the ...

The rebrand comes with a $700 million dollar price tag, including new commercials, restaurant redesigns, and updated menu ...

Cracker Barrel revealed a new logo among other changes, stirring controversy. Will there be any changes in PA? What we know.

Steak ‘n Shake has fired back at Cracker Barrel, accusing the company of eliminating its heritage with its new, controversial ...

Cracker Barrel has unveiled a new text-only logo for the first time in 48 years, inspired by its original design and classic ...

Cracker Barrel’s modern makeover doesn’t stop with redoing its restaurants. It’s dropping the barrel and the man from its ...

Try telling that to the stockholders. Right after the logo change announcement was made, Cracker Barrel’s stock saw a nasty 14% drop, something to the tune of $100 million in value. It’s since ...

Cracker Barrel has changed its logo for the first time in 48 years—and people are cracking up about it online. The change has prompted backlash, including from conservatives, though many have taken to ...