Jim Fagan was the narrator for NBA on NBC from 1990-2002, and his family agreed to a partnership with the network to use his voice.

The famed narrator died in 2017. Before his death, Fagan was a beloved figure of NBC’s NBA broadcasts from 1990 to 2002. Fagan’s voice will be used after approval from his fam

It’s happening right now to beloved sportscaster Jim Fagan. Fagan died in 2017, but NBC is planning to give him his job back this upcoming season, per TheWrap. The network has recreated Fagan’s instantly recognizable voice with AI, and will use it to narrate select title sequences and other promos for the basketball season.