Alongside the new app, Nintendo revealed new Mario toys, including two wooden block sets featuring characters like Luigi, Peach, and Yoshi. They're designed for young children, but they also double as Amiibo figurines to pair with Switch games.

Nintendo has announced a new claymation Mario show that's set to premiere on YouTube. The series, which will feature kid-friendly animated episodes just one-minute in length, will launch alongside a major new push by Nintendo for the kid's product market, with a range of toys, picture books, and more released under a new "My Mario" banner.

Nintendo gave a sneak preview of some of the times that will be readily available: a set of wooden blocks shaped like Mario, Luigi, and other familiar items from Mario's world. What makes these blocks interesting is that they also work as Amiibo figures, so kids can use them in certain Nintendo Switch games to unlock extra features or characters.