Jon Hewson, MD of Audience Store, explains how traditional TV advertiser Furniture Village reached new audiences ahead of the ...

The gap between learning and practical application remains one of the most persistent challenges in professional development ...

Trail vehicles in innovative ways that would engage consumers. It partnered with the global media platform Teads on a CTV ...

How are conversational assistants influencing the way that brands interact with consumers, and what opportunities – and ...

The latest trends and developments in social media, including the most recent headlines, AI features and ad format updates.

A look at the practical applications of generative AI in marketing research and insight, from off-the-shelf LLMs to specialist startups and tools. “The emergence of GPT tools has revealed a plethora ...

As consumer behaviour shifted, the leadership team at this global food manufacturer identified digital as a critical growth area. To stay competitive, the company needed to enhance the digital skills ...

Typically, receiving a Net Promoter Score depends on the customer taking the time to complete a survey; however, CVS Health is using its huge quantities of data to create predictive NPS, using the ...

A leading global spirits brand recognised that their marketing teams needed to accelerate their digital capabilities to keep pace with the evolving consumer landscape. A leading global spirits brand ...