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Switching to conversion-based bidding in Google Ads may automatically change keywords to broad match, risking inflated ad spend and irrelevant traffic.

Advertisers risk ad disapprovals if their sites violate Google’s spam policies, making search compliance critical to PPC success.

Google has expanded its AI-organized search results for local queries on restaurants. As a reminder, Google announced AI-organized search results back at Google I/O in May, then officially began ...

Google leaks and endpoints. AI Overviews. The death of beloved features. These were among the most popular and biggest SEO ...

Google updates and industry buzz can cloud SEO strategy. Learn to separate the distractions from the essentials.

This last Google core update was more impactful than the November core update but not the August or March 2024 core updates.

Search Engine Land » PPC » Google files its proposed remedies in DOJ’s monopoly case Chat with SearchBot Please note that your conversations will be recorded. Google was required to file its ...

Google is deleting 5-star reviews at an alarming rate. Learn what it means for your business and how to safeguard your online reputation.

See how social-first content, brand mentions, and video are driving a fundamental shift in 2025’s search and engagement strategies.

Success in Amazon SEO lies in balancing comprehensive keyword indexing with compelling sales copy. Although Amazon has become increasingly “pay-to-play,” especially in competitive categories, ...