Netflix is redefining how it measures advertising reach, unveiling a new metric called Monthly Active Viewers (MAV) that it ...

Patralika Agrawal is a dynamic business leader who brings over a decade of business and marketing expertise to her role as ...

With easy-open 330 ml bottles priced under Rs 150, BroCode skips the corkscrew and high price, making wine far more ...

TTK Healthcare has appointed BC Web Wise as its digital agency for MsChief, a female-centric pleasure brand from the house of ...

Under this partnership, PHD India will lead end-to-end media strategy, planning, and buying for brands like Parachute, ...

In this blog, we will dive into the nitty-gritty of the waiting period in health insurance and how it can prevent surprises ...

The initiative aims to build a collaborative ecosystem for emerging and established creators across TV and digital.

MiQ, the global programmatic media partner, has announced the elevation of Ribhu Mishra to vice president - revenue, India, ...

The new identity features an evolved logo symbolising calmness and rejuvenation. The refreshed red tone signifies vitality, ...

Prior to this, he has led creative strategy and operations at WLDD and also managed campaigns for Prime Video, Flipkart, ...

CARS24, the Indian autotech platform, has announced the elevation of Manoj Yadav as chief business officer (CBO), India.

Prior to this, she has worked with global brands like HP, Google, Microsoft, and TikTok, leading product launches, brand ...