Adobe’s Shantanu Narayen and Publicis’ Arthur Sadoun unpacked why AI may power creativity—but humans still pilot it.

23% of Indian content consumers are digital-only, while CTV viewership gains 3.5 crore new viewers, finds Kantar.

Dentsu to use Criteo’s Commerce Media Platform for global performance campaigns across its retailer channels.

Five of Campaign's global editors spoke on a panel at Campaign House in Cannes. Contact Customer Support at [email protected] or call +91 022 69047500 ...

The new 'APMEA' model divides WPP's media business across six sub-regions and names new leadership roles. Contact Customer Support at [email protected] or call +91 022 69047500 ...

When brand stories resonate with culture rather than at it, they become things people keep, says McCann Worldgroup India's ...

Even as AI floods workflows with speed and scale, professionals argue that it can’t mimic instinct, cultural fluency or ...

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Virat Kohli-led IPL franchisee achieves this feat through consistent efforts on all fronts, Youtube, Instagram, and offline ...

After five transformative years in Shanghai, Nicola returns to Mumbai to join Studio Skwer, India’s most sought-after ...

As B2B2C brands in India navigate the dual challenge of appealing to both intermediaries and end-users, marketers are crafting unified strategies that align trade incentives with consumer brand ...