Nivea India has appointed Shweta Dalal as its new marketing director. At Nivea India, she will be responsible for overseeing ...

The latest campaign from Tata Capital Ltd, the flagship financial services company of the Tata Group, features brand ...

Campaign explores how an industry reliant on new blood to remain current will need to adapt to appeal to the younger talent ...

Kenstar has launched its festive campaign, ‘Houseful of Joy’, featuring renowned actress Ramya Krishnan, known for her roles ...

Alongside sharing growth plans for her company, ideaForge’s general manager for marketing talks to Campaign about the pertinence of ensuring brand authenticity while promoting sustainability.

While influencer marketing provides great value to healthcare brands, ethics and transparency are the prerequisites of long-term success, says Wiredus Media founder and managing director.

While influencer marketing provides great value to healthcare brands, ethics and transparency are the prerequisites of long-term success, says Wiredus Media founder and managing director.

The list, curated by a panel of industry leaders, features standout talent from across 14 markets in the Asia-Pacific region.

With consumer expectations changing rapidly, traditional martech tools prove inadequate, making CEP a must-have technology for marketers, notes MoEngage’s GM for India and Middle East.

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India's influencer industry is estimated to reach INR 5,500 crore in 2024, representing 11% of the overall digital media industry. It is expected to grow at 20% in 2024 and 25% annually from 2024 to ...