B2B buyers say they're most likely to share vendor content that analyzes data related to their specific industry or role, ...

Social Media Marketing - Gen Zers say social media's impact on their mental health is complicated—that the platforms often ...

Learn how AI can enhance business strategy through automation, data democratization, personalized marketing, and ...

Explore the top marketing automation tools that streamline campaigns, boost productivity, and enhance customer engagement.

What's trending on Salesforce's AppExchange app marketplace this year? To find out, researchers analyzed a host of recent ...

Advertising & Promotions - Spotify has achieved double-digital growth in its ad business over the past six quarters, ...

Apple is the world's most valuable brand for the ninth consecutive year, according to recent research from Interbrand. The annual report was based on an in-depth analysis of major global brands. The ...

Smart packaging helps its targeted consumers feel an emotional attachment to a brand. One-third of consumer decision-making is based on packaging, according to research cited by The Paper Worker in ...

The weight loss industry is just huge, with the annual revenue of the US weight loss industry some $61 billion. That means lots of businesses are cashing in on obesity, as 108 million people are on ...

Does a logo need to get overhauled every so often to show the brand has a fresh identity? Or should it stay mostly the same to maintain consistency? The answer seems to be that it depends on the brand ...

All of us, at one time or another, are confronted with a low-cost or low-price competitor. The solution isn't to lower your prices and engage in a price war, because the result is lowered ...

Bigger is indeed sometimes better in digital advertising, according to a recent benchmarks report from PointRoll. Larger, Rising Star display ad formats introduced by the IAB in 2012 had a 70% higher ...