Learn how AI can enhance business strategy through automation, data democratization, personalized marketing, and ...

B2B buyers say they're most likely to share vendor content that analyzes data related to their specific industry or role, ...

Social Media Marketing - Gen Zers say social media's impact on their mental health is complicated—that the platforms often ...

Apple is the world's most valuable brand for the ninth consecutive year, according to recent research from Interbrand. The annual report was based on an in-depth analysis of major global brands. The ...

Global ad spend is on course to grow 10.5% this year—as well as 7.2% in 2025 and 7% in 2026—according to recent research from WARC. The report was based on WARC’s dataset of advertising and media ...

For most firms, SEO success is rooted in how well you are performing against the competition. So it's essential to have a strong sense of what others are up to when you're creating and refining your ...

The weight loss industry is just huge, with the annual revenue of the US weight loss industry some $61 billion. That means lots of businesses are cashing in on obesity, as 108 million people are on ...

Bigger is indeed sometimes better in digital advertising, according to a recent benchmarks report from PointRoll. Larger, Rising Star display ad formats introduced by the IAB in 2012 had a 70% higher ...

Does a logo need to get overhauled every so often to show the brand has a fresh identity? Or should it stay mostly the same to maintain consistency? The answer seems to be that it depends on the brand ...

Smart packaging helps its targeted consumers feel an emotional attachment to a brand. One-third of consumer decision-making is based on packaging, according to research cited by The Paper Worker in ...

Although generative artificial programs like ChatGPT look exciting, it can sometimes be difficult to understand what they can do to actually help small businesses. Can they make tasks more efficient ...

The Coca-Cola Company is the most "powerful" global corporate brand, according to a recent report from CoreBrand. The organization compiled its 2014 rankings by polling 10,000 business professionals ...