As the use of gen AI becomes widespread, could a mix of “quality, restraint and responsible use” help marketers avoid ethical ...

Despite having a successful and distinctive brand platform with ‘Superhumans’, Channel 4’s CMO discusses the “scary” decision to go in a different direction.

In relation to advertising, “gatekeeper media” delivers higher levels of trust compared to UGC sites and platforms.

The path from marketer to general management is one that is still rarely taken - but Kimberly-Clark’s John Starkey believes ...

Skoda is looking to tap into “how customers feel” to establish itself as a credible EV player, so when people are ready to ...