Advertising no longer fits neatly into any legacy format. Carrie Drinkwater at Carat (part of Dentsu) says it’s time to ...

Fold7 creative Philippa Baines’s own health struggles helped inspire her team to create an impactful, London marathon-themed ...

The AKQA founder is back with a lean new independent agency – and some strong words on the “bloated” holding company world he ...

Mats Bredborg, head of customer cluster utility at Volvo CE, shares how storytelling, bold marketing and a relentless push ...

Agnitio.ai debuted as a plug-and-play AI tool built to streamline ad operations and give brands full control of their data.

The Drum catches up with Digitas’s Amy Lanzi at Possible in Miami to hear how the merging of data, AI and storytelling will ...

We catch up with the insurance company and its marketing company, Claritas, to hear how generative AI transformed their ad ...

Programmatic transactions involve multiple parties, each taking their cut. Marcus Pratt of Mediasmith explains how different ...

With a bit of insight from Koto founder James Greenfield, we take a look at the task the agency faced in taking a $1.97tn ...

Ofcom published new protections and child safety measures. Mary Keane-Dawson is buoyed by the announcement and wonders if AI ...

The martech world is full of jargon, overlapping platforms and tech hype – but most marketers just want to know what works, ...