Why Advil’s ‘Head Settings’ campaign is a game-changer for Canadian gamers
Winning Gold in the Healthcare and Pharma category for Social Media at The Drum Awards, Advil Canada’s innovative ‘Head Settings’ campaign merged neuroscience with gaming to deliver real solutions for ...
Heinz hacked the world’s biggest mobile running apps to target runners - and it worked
Winning The Drum Awards for Social in the Data and Insights category was The Kitchen North America for Kraft Heinz with a ...
Behind CeraVe’s Michael Cera conspiracy – the skincare campaign that stole the Super Bowl
Celebrity or Influencer Partnership, CeraVe’s ‘Michael Cera Conspiracy’ campaign took a risky yet groundbreaking approach that turned viral buzz into Super Bowl success. Here is the award-winning case ...
A look at Bibigo’s ‘Share Your Gyoza’ – the tasty campaign Europe devoured
Micro Influencer Campaign category at The Drum Awards, Bibigo’s ‘Share Your Gyoza’ campaign captivated Europe with authentic ...
How Beatlemania helped sell Eton Shirts
Winning The Drum Awards for Social Retail Gold is Valtech Radon and Eton with ‘Eton Ticket To Buy’. Here is the award-winning ...
Why 'audience lists' and registered users are the new 'content is king'
With these changes, content is becoming more commoditized, while owning a direct audience is becoming a unique differentiator. Publishers who prioritize direct relationships over just pumping out ...
Is ‘zoo’ a dirty word? Chester Zoo repositions around conservation
The new How&How-designed identity shifts the brand’s focus from fun days out to conservation.
Revealed: The Drum Awards for Social Media winners 2024
Edelman took the Grand Prix for its work with Heineken and Edelman Canada received the President’s Award for its work with Haleon brand Advil.
Inside KPN’s ‘A Piece of Me’ campaign that sparked a paradigm shift for online safety
KPN’s ‘A Piece of Me’ campaign, which won Gold in the Cause-Led Influencer Campaign category for Social Media at The Drum ...
On ‘The Misheard Version’ by Specsavers – a Rick-Roll that raised hearing loss awareness
Winning Gold in the Disruptive or Innovative Idea or Stunt category for Social Media at The Drum Awards, Specsavers’ playful twist on a classic song captured attention. It inspired a new conversation ...
Heineken pulled off the ultimate switch to tackle sexism in football
Winning The Drum Awards for Social in the Sports category was a campaign called The Social Swap by Edelman for Heineken. Here ...
What happened when Sony Pictures pitted creator content against traditional creative
Winning The Drum Awards for Social in the Entertainment category is MG OMD and Sony Pictures with a campaign for the ...