Despite the uncertainty, Publicis’s chief executive, Arthur Sadoun, has said its M&A plans are unchanged. This year alone, it ...

Tuborg has unveiled a new ad campaign that aims to tap into youth subcultures via the transformative power of music, ...

The headlines all land right on the item in need. But each finds its own unique insight of either the audience or the ...

The Hunger Games franchise holds profound significance for fans beyond traditional entertainment. Hence, the launch of ...

Advertising no longer fits neatly into any legacy format. Carrie Drinkwater at Carat (part of Dentsu) says it’s time to ...

Fold7 creative Philippa Baines’s own health struggles helped inspire her team to create an impactful, London marathon-themed ...

With a bit of insight from Koto founder James Greenfield, we take a look at the task the agency faced in taking a $1.97tn ...

The AKQA founder is back with a lean new independent agency – and some strong words on the “bloated” holding company world he ...

Agnitio.ai debuted as a plug-and-play AI tool built to streamline ad operations and give brands full control of their data.

The Drum catches up with Digitas’s Amy Lanzi at Possible in Miami to hear how the merging of data, AI and storytelling will ...

Programmatic transactions involve multiple parties, each taking their cut. Marcus Pratt of Mediasmith explains how different ...

We catch up with the insurance company and its marketing company, Claritas, to hear how generative AI transformed their ad ...