AI Overviews are now part of the search experience, but some early research suggests that they are a big problem for publishers reliant on traffic from search engines, as that click-through from ...
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The separation of brand and performance advertising has led to siloed thinking, short-termism and declining returns. Pursuing an integrated approach to these activities – covering strategy, media, ...
Apart from COVID year, Omore has been on a growth trajectory for the past 5 years. In 2022, the brand is expected to achieve ever highest record-breaking volume. This entry represents a brand that has ...
We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive ...
Pakistan is a young nation; 30% of the population is 15-29 years old. Cornetto aims at becoming a top choice for these youngsters. To win them over Cornetto offered a unique innovation where every ...
To meet ambitious growth targets, Sydney Children's Hospitals Foundation (SCHF) searched for new sources of fundraising revenue. They found it with an energising new cause: to cure the homesickness ...
The automotive industry has been stale during COVID. And for Porsche, a brand appealing to mostly older generations in a market where the younger generation needed to connect with a car brand, we ...
BillaKaInsta became a fan-favorite Instagram account. We were able to establish Knorr Noodles as the perfect lunch box snack while also being able to participate in ongoing trends - Keeping Knorr ...
Back in simpler times, eating gut-friendly yogurt was a straightforward, tasty way to maintain general good health. But now Gen Z consumers prioritize achieving specific physical goals such as a lean ...
Communications that celebrate the legacies of companies are generally one-dimensional, self-praising and hence emotionally devoid for the viewers. Our campaign flipped that formula, established the ...
The subject of women's rights has often appeared in the public debate in recent years in Poland. All thanks to, for example: Government rejection of the draft act of the Committee to Save Women the ...
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