Southwest Airlines introduced a package vacation platform, letting customers book hotels, rental cars and more through the airline.

Southwest Airlines allows passengers to book assigned seats, new fare classes for travel starting on January 27, 2026.

Southwest Airlines loyalists can now earn Rapid Rewards points on hotel, car rental and ground transportation bookings as ...

Starting Jan. 27, Southwest Airlines passengers will get assigned seats for the first time, marking a major shift in the carrier’s business model.

Southwest will launch new fare bundles: Basic, Choice, Choice Preferred and Choice Extra. Passengers who buy Basic tickets can select a seat for a fee, or a seat will be assigned to them the day ...

Southwest has also rebranded its fare bundles. The airline introduced a new, more restrictive "Basic" tier and will rename its existing ticket tiers to "Choice," "Choice Preferred," and "Choice ...

Southwest Airlines is in the process of making some significant changes to its identity, ending its longstanding "bags fly free" policy as well as its open seating policy. But as the airline ...