Conversations around the clothing brand’s punny “Sydney Sweeney Has Great Jeans” ad campaign have consumed the internet, so much so that the president gave his two cents on the matter Monday morning. Since then, the brand’s stock has skyrocketed.

The president of the United States of America on Monday weighed in on the viral American Eagle advertisement featuring Sydney Sweeney. In a lengthy post on Truth Social, Trump expounded on Sweeney’s reported Republican Party membership, “woke” advertisements, and, bizarrely, his vehement dislike of pop star Taylor Swift.