Texas Tech billionaire Cody Campbell is eating up a statistic from a Cornell study on women's sports. But the problem is...

During a historic four years as a swimmer for the Cavaliers, Class of 2025 alumna Gretchen Walsh etched her name into program ...

The Big Ten and Big 12 have partnered with PayPal to become their official platform for distributing revenue-sharing payments ...

Texas Tech brought in 22 football transfers in what many consider a top national portal class. Most are highly touted players ...

Along with the money spent on players, Texas Tech this spring unveiled a $240 million complex at Jones AT&T Stadium.

Stay up-to-date with the college softball transfer portal. Get the latest player moves, top transfers, and program updates in one place.

At Big 12 Media Days, Rich Rodriguez talked about coaching in the same conference as Arizona. Plus, the Big 12 is partnering ...

Texas Tech’s NIL splurge has Big 12 coaches responding with envy, concern and pressure to win with the team it built.

Here’s what it looks like from here: Red Raider athletes will make a reported $55 million in name, image and likeness deals this school year, apparently an NCAA record. And that doesn’t count the $5.1 ...

In this week's sports business cheat sheet, digging into Texas Tech, Ben Shelton and readers' favorite 21st century sports ...

FRISCO, Texas — Behren Morton has been at Texas Tech since 2021, practically a lifetime for quarterbacks these days. A lot ...

NiJaree Canady of the Texas Tech softball team is one of three Big 12 Conference athletes to land NIL deals with Venmo.