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The Playbook Is Changing for Alcohol Brands at the Super Bowl
We're seeing a decline in alcohol sales, new findings from the U.S. Surgeon General, and younger generations seeking ...
The Biggest Mystery of the Super Bowl: Do the Chiefs Have a Secret Playbook?
There’s a reason Kansas City starts playing like a completely different team every time the postseason rolls around. It’s ...
"Bully and intimidate": Trump's opening assault on diversity is from the Project 2025 playbook
Trump all-encompassing war on diversity is part of an effort to roll back the gains of the Civil Rights Movement ...
MIT Technology Review6d
How DeepSeek ripped up the AI playbook—and why everyone’s going to follow its lead
The Chinese firm has pulled back the curtain to expose how the top labs may be building their next-generation models. Now ...
Chiefs relish pulling off trick plays in their biggest games: ‘That’s the fun part’
The Chiefs have pulled off a trick play in each of their Super Bowl wins. What do Andy Reid and company have up their sleeves ...
From segregation to restoration: How the Ace Theatre plays a role in Mobile’s cultural rebirth
The Ace Theatre has sat mothballed for nearly five decades. Mobile officials coveted the building as an anchor to an ongoing ...
The Women's Playbook
This story first appeared in the 2025 January/February issue of ESSENCE, on stands now. When you scan the history books for ...
‘Sovereign powers to control’: Trump goes back to the Obama playbook to sue Illinois over immigration enforcement
Not only is the Trump administration modeling its lawsuit on victories won by the Obama administration, the litigation is the ...
How Andy Reid & Matt Nagy call offensive plays for Chiefs — and why it’s so effective
KC calls its offensive plays in a way that is different from many other teams in the NFL. It’s a process, though — from Reid to offensive coordinator Matt Nagy to Mahomes — that has remained effective ...
Aunt Plays Hide and Seek With Toddler, But One Thing Gives Her Away
Stephani was left in hysterics at the way her 2-year-old niece appeared convinced she was "undetectable" despite one very ...
The Playbook Followed By People With Unwavering Grit And Determination
Most people ease into their mornings, but those with unshakable grit go straight into battle mode. They know that a freezing shower isn’t just a wake-up call—it’s a mental test. If they can handle the ...
Trump tariffs: Stealing from the China playbook—to boost car making in America
President Trump believes tariffs will lead to an industrial renaissance in America. China is proof of concept that tariffs ...