It might taste like it, but Burger King U.K.’s new Wagyu burger wasn’t created by a celebrity chef. Particularly not Gordon Ramsay. 🍔 That’s the message from BBH London’s new campaign, themed “Not Made By Gordon,” which takes an upside-down approach to celeb partnerships. Instead of the usual chef-backed approval, the fast-food chain is leaning into the opposite idea, with Ramsay blocked at every turn in his attempts to get his hands on the brand’s kitchen creations. “We’re celebrating the laun
It might taste like it, but Burger King U.K.’s new Wagyu burger wasn’t c…
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