Pepsi Revives Cola Rivalry With Coca-Cola Polar Bear in 2026 Super Bowl Ad - Communicate Online
Pepsi Revives Cola Rivalry With Coca-Cola Polar Bear in 2026 Sup…
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The Choice | Pepsi | Super Bowl
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Pepsi is poking the bear again. 🫵 A Super Bowl ad for Pepsi Zero Sugar touts a new victory in the Pepsi Challenge, the decades-old sampling program revived in 2025, using a conflicted polar bear that evokes rival Coca-Cola without ever naming it. Led by BBDO and the Pepsi Content Studio, “The Choice” bets that taste—and a bit of goofy bravado—is still the most persuasive case Pepsi can make, a claim the brand has spent the past year testing in the real world. “This is not about cola wars,” said
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This drink reminds me of the 90’s coca-cola polar bear commercials…. It’s soooooo good though. I rarely drink a full sugar soda, but this treat is so worth it! | Erika Cappa
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