Lower Click-Through Rate and Ad Profitability
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YouTubeJerry Griffiths | Ad Wizard
Lower Click-Through Rate and Ad Profitability
Lower click-through rate and ad profitability can sometimes go hand in hand. In this example, reducing the click-through rate to 4% while increasing the landing page conversion rate to 4% makes the advertising campaign profitable. The campaign receives fewer clicks, but those visitors are more qualified and more likely to convert. Use an ad ...
221 views1 month ago
Click-through Rate Optimization
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