Inside the Indian Whisky Market: IMIL, IMFL, and Why Indian Single Malt Is Booming
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YouTubeMix it up with Mendi
Inside the Indian Whisky Market: IMIL, IMFL, and Why Indian Single Malt Is Booming
I finally deep-dived into the wild, diverse, and ever-changing Indian whisky market—from the village favourite IMIL to the premium world of Indian single malt that’s conquered global awards. In this video, I break down what makes the Indian market unique, clear up terms like IMIL and IMFL, and pour out the story behind the meteoric rise of ...
61.3K views3 weeks ago
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