In many African companies, the title “Director” is like saying “I’m important, just don’t ask me how.” Director of what exactly? Sales? Finance? Marketing? Or just Director of Meetings and Tea? When everyone is a Director, no one is accountable. Results suffer, excuses multiply, and WhatsApp meetings increase. Serious businesses have clear roles. Pick a lane, own the numbers, and deliver results. Titles don’t build companies responsibility does. #Thecharteredvendor #Sellinglikeavendor #Salesequa
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