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1:03
YouTube
MetricsCart | Digital Commerce Intelligence
Customization vs. Personalization In E-Commerce | Ft. Jennifer Alexander
Are you confusing customization with personalization? Jennifer Alexander, Principal Consultant & Founder of Alexander Commerce Group, breaks down the critical difference between customization and personalization, and why getting it right can make or break the customer experience. One puts the customer in control. The other lets the brand do the ...
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